Aberdeen Player of the Year Dinner
Aberdeen Player of the Year Dinner Raises £17,000 for Aberdeen Community Trust
The Aberdeen Player of the Year Dinner brought together supporters, players, and partners for an evening celebrating achievement on and off the pitch. To maximise fundraising Scotland‑wide, the organisers partnered with Event PAL, a Scotland‑based silent auction platform designed for charity events, gala dinners, and donor engagement.
The Challenge
The organising team needed a professional silent auction system that could handle both in‑room bidding and remote participation. Their goals were clear:
Offer an accessible online silent auction for supporters unable to attend
Showcase high‑value auction items and prizes
Enable smooth bidding online throughout the evening
Support proxy bidding to encourage stronger maximum bids
Deliver a polished gala dinner auction experience with live updates
With limited administration resources and a high‑profile audience, reliability and simplicity were essential.
Event PAL’s Solution
Event PAL provided a fully branded online auction platform tailored for the dinner. Key features included:
A clean silent auction platform allowing supporters to browse prizes, place bids, and track activity in real time
Proxy bidding functionality to help maximise contributions even when bidders weren’t actively monitoring their devices
Mobile‑friendly pages that made bidding online during the gala intuitive and fast
Quick‑load galleries showcasing all auction items / prizes
Real‑time data updates to keep organisers informed throughout the night
Because Event PAL is built with Scottish charities in mind, it also brought knowledge of charity auction Scotland best practices—ensuring the campaign was both efficient and donor‑friendly.
The Results
The event achieved an outstanding £17,000 for the Aberdeen Community Trust. Success factors included:
High participation from supporters in and out of the room
Increased bid values thanks to proxy bidding and clear item displays
Strong engagement through live notifications and mobile bidding
Streamlined administration for staff and volunteers
A professional, modern gala dinner auction that complemented the evening’s programme
Why It Worked
Event PAL’s all‑in‑one technology allowed the Aberdeen Player of the Year Dinner to focus on delivering a great event while the platform powered all auction activity behind the scenes. By combining in‑person excitement with the convenience of an online silent auction, the team reached more supporters and captured more value for Aberdeen Community Trust.