Supporting the Well Society
Event PAL Case Study: Powering The Well Society’s £15,000 “12 Days of Christmas” Silent Auction
Event PAL, a fundraising platform based in Scotland, partnered with The Well Society to run their annual 12 Days of Christmas campaign. The organisation needed an online fundraising solution that could manage a growing supporter base, showcase attractive auction items, and handle bidding online without overwhelming staff or volunteers.
Challenge
The Well Society traditionally relied on manual processes for auction items, ticket sales, and donations. As the campaign grew, those methods became unsustainable. They needed:
An online auction platform capable of hosting a seamless silent auction
Easy‑to‑use donation pages for supporters contributing outside the auction
Support for proxy bidding to maximise participation
A system that could work smoothly alongside their gala dinner auction events
Tools to manage tickets for campaign‑related activities
Solution: Event PAL’s Scottish‑based Fundraising Platform
Event PAL provided a fully integrated fundraising platform designed for charities and community groups across Scotland. For The Well Society’s campaign, it delivered:
A branded online silent auction page displaying all prizes
Real‑time bidding online, including automatic outbid notifications
Proxy bidding options that encouraged higher maximum bids
A central hub for ticket sales, prize descriptions, and supporter engagement
Optimised donation pages to capture contributions throughout the 12‑day period
Thanks to Event PAL’s built‑in tools, administrators could upload auction items, monitor performance, and track donor activity without technical expertise.
Results
The campaign exceeded expectations, raising £15,000 through a combination of auction prizes, donations, and ticket sales.
Key outcomes:
Higher participation due to easy online access
Increased bid values driven by proxy bidding features
Streamlined event management for the charity
Wider reach beyond in‑person gala dinner auction attendees
Improved supporter experience with simplified online fundraising
Why It Worked
Event PAL’s design focuses on simplicity for organisers and excitement for bidders. Clear prize listings, smooth bidding mechanics, and mobile‑friendly pages encouraged more supporters to take part. The Well Society also benefited from having a single online fundraising hub rather than juggling multiple tools.
Looking Ahead
The results of the 12 Days of Christmas campaign reinforce Event PAL’s role as a leading auction platform for charities, particularly those seeking a Scotland‑based partner who understands local fundraising needs. The Well Society plans to use Event PAL again for future gala events, silent auctions, and seasonal appeals.