Event PAL raises £20,000 for the Beatson

Written By Greg Anderson

Event PAL Case Study: Beatson Ladies Lunch Raises £20,000 Through Digital Fundraising

The Beatson Ladies Lunch is one of the most anticipated charity events of the year, bringing together supporters for an afternoon of impact, generosity, and celebration. To elevate fundraising and streamline event operations, the organisers partnered with Event PAL, Scotland’s dedicated digital fundraising platform.

With a large audience expected and strong donor engagement opportunities, the team needed a solution that could handle ticketing, digital bidding, and real‑time fundraising all in one place. Event PAL provided the complete toolkit.

The Challenge

The event required a modern fundraising system that could:

  • Power an online silent auction accessible before and during the event

  • Support mobile bidding for guests at their tables

  • Offer proxy bidding to maximise bids automatically

  • Deliver a smooth ticketing platform experience for attendees

  • Manage charity ticket sales and guest information

  • Integrate the technology needed for a polished gala dinner auction

  • Keep admin tasks minimal for staff and volunteers

The Beatson team wanted a professional, dependable platform that could drive participation and increase total fundraising.

Event PAL’s Digital Fundraising Solution

Event PAL provided a fully branded, user‑friendly online auction platform for the Beatson Ladies Lunch, enabling supporters to browse prizes and place bids from any device.

Key features included:

  • Online silent auction pages showcasing all items with clear imagery and descriptions

  • Mobile bidding optimised for in‑room participation

  • Automated proxy bidding, allowing donors to set maximum bids and stay competitive effortlessly

  • An integrated ticketing platform managing guest registration, table plans, and check‑ins

  • Streamlined charity ticket sales with secure online payment processing

  • Robust gala dinner auction technology, giving organisers real‑time insights into bidding activity and total funds raised

Event PAL’s support team also provided guidance throughout planning and delivery, ensuring everything ran smoothly on the day.

Results

The Beatson Ladies Lunch exceeded fundraising expectations, raising £20,000 for Beatson Cancer Charity. Engagement was strong both before and during the event thanks to:

  • High bidding activity enabled by mobile and online access

  • Increased bid values driven by proxy bidding

  • A seamless guest journey from ticket purchase to bidding

  • A professional digital experience aligned with the prestige of the event

Why It Worked

The combination of Event PAL’s digital fundraising platform and the energy of the Beatson community created the perfect environment for success. By blending elegant in‑room experiences with powerful online tools, the charity reached more supporters, increased competition on auction items, and maximised donations.

 

Greg Anderson
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